Tag Archive

5 Marketing Strategies for a Changing Environment

Published on April 16, 2013 By EHRblogger

When it comes to marketing, change is constant. Sure, practices can follow marketing strategies that worked in the past, but this does not always guarantee more patient visits. Industries change, strategy needs change, and the way we receive our information is constantly shifting. As a marketer, it’s important to constantly think ‘outside the box’ so [...]

Make Your Patients Fall In Love With Your Practice: Part 1

Published on April 10, 2013 By EHRblogger

Nowadays, technology provides a transparent channel for unsatisfied patients to easily share their experiences about their medical visits—anywhere and at any time. Whether they share it on Yelp.com, Twitter, Facebook, a blog, or an online forum, their unhappy impressions could bring negative consequences to the medical practice. Therefore it’s imperative to convert bad reviews into [...]

The Social Media Guru Says: Don’t Just Advertise—Engage Your Audience

Published on February 26, 2013 By EHRblogger

Social media is an interactive marketing channel—think of it like a telephone. You would never ignore calls when people contact your practice. So why ignore their posts, comments or tweets? To effectively use social media, it’s important to stay engaged and interact with other users. According to the New York Times article, Can Social Media [...]

SEO for Medical Marketing: Keyword Use

Published on August 2, 2012 By EHRblogger

As promised in our last medical marketing blog, SEO: The Basics, this blog will discuss the importance of site content and keyword use in web copy. Keywords are words or phrases that are placed on your website that drive traffic to your site via search engines like Google, Yahoo, and Bing. Proper keyword use is [...]

SEO for Medical Marketing: The Basics

Published on June 7, 2012 By EHRblogger

What is SEO and how can it help your business? SEO stands for search engine optimization and affects only organic search results (natural search), not paid/sponsored advertisements (see image below). The better your website is set up for SEO, the easier it is for patients to search and find you on the Internet. So why [...]