Tag Archive

Brand Marketing: The Experience is Everything

Published on May 28, 2013 By EHRblogger

What does the word “brand” bring to mind? Perhaps you think about the last commercial you saw, an eye-catching logo, a clever slogan or jingle, or a memorable customer service encounter. But did you ever think about how branding factors into your medical practice? Everything a patient experiences can contribute to your brand, including: Appointment [...]

Email Marketing for Medical Practices: How to Reach Your Patients

Published on March 20, 2013 By EHRblogger

We all know how valuable social media is as a great medium to reach and interact with current and future patients. Email—a large and constant part of everyone’s lives—is another strong vehicle that should be leveraged to engage these groups.  Just like social media, there are several rules that will help you reach your patients [...]