Nowadays, technology provides a transparent channel for unsatisfied patients to easily share their experiences about their medical visits—anywhere and at any time. Whether they share it on Yelp.com, Twitter, Facebook, a blog, or an online forum, their unhappy impressions could bring negative consequences to the medical practice. Therefore it’s imperative to convert bad reviews into [...]
Blogging has become a popular and widely used social instrument for sharing thoughts, making a statement, and documenting our lives. But few practices may know that blogging can be a very useful channel for marketing a medical practice. Here’s why it’s important. In my opinion, company blogs have many benefits: a major one is the [...]
You’ve had your EHR for some time and your practice isn’t benefiting as you had hoped and were promised. You notice there’s a lack of product flexibility and functionality, customer service isn’t responsive, and you’ve heard unsettling complaints from other practices using the same system. Is it time to replace your failing EHR? Here’s a [...]
In February, we introduced a new monthly medical marketing series. Our first topic focused on the importance of developing a marketing strategy and introduced the basics of successfully marketing your medical practice in order to attract new patients and physician referrals. One of the 5 steps we suggested is monitoring your online reputation. With social [...]
You’ve finally taken the step and purchased an EHR system. So, are you experiencing increased productivity, streamlined workflow, seamless integrations, and making it home in time for dinner? Or rather, are you finding that your physicians and staff are spending more time entering data than interacting with patients, your support tickets go unanswered, and you’re [...]