Tag Archive

Brand Marketing: The Experience is Everything

Published on May 28, 2013 By EHRblogger

What does the word “brand” bring to mind? Perhaps you think about the last commercial you saw, an eye-catching logo, a clever slogan or jingle, or a memorable customer service encounter. But did you ever think about how branding factors into your medical practice? Everything a patient experiences can contribute to your brand, including: Appointment [...]

Where is The Friction in Your Organization?

Published on April 23, 2013 By EHRblogger

In physics, friction is broadly defined as a force that resists motion. More friction means more work required to move in the direction that you want to. However, this concept isn’t limited to physical objects–we frequently make use of the term in software, as well. For example, in the world of online retail, friction applies [...]

Make Your Patients Fall In Love With Your Practice: Part 1

Published on April 10, 2013 By EHRblogger

Nowadays, technology provides a transparent channel for unsatisfied patients to easily share their experiences about their medical visits—anywhere and at any time. Whether they share it on Yelp.com, Twitter, Facebook, a blog, or an online forum, their unhappy impressions could bring negative consequences to the medical practice. Therefore it’s imperative to convert bad reviews into [...]

A Trip Into Your Patients’ Future Doctor Visit

Published on April 5, 2013 By EHRblogger

Most doctors haven’t appreciated their government-sponsored migration from paper charts to a clunky keyboard. The pointing and clicking is killing productivity in the name of data capture. But what if I told you that you can increase productivity by completely eliminating chart interaction? I can easily imagine a not so distant future where your patients [...]

Meaningful Use: Why It Matters For Patients

Published on March 29, 2013 By EHRblogger

Meaningful use is difficult to understand, even for physicians. Its many measures have left doctors with questions like: What regulations apply to my practice? What is mandatory and what is optional? At my practice, who is responsible for compliance? How will meaningful use affect my workflow? Another important question physicians should be considering is: How [...]