Tag Archive

Brand Marketing: The Experience is Everything

Published on May 28, 2013 By EHRblogger

What does the word “brand” bring to mind? Perhaps you think about the last commercial you saw, an eye-catching logo, a clever slogan or jingle, or a memorable customer service encounter. But did you ever think about how branding factors into your medical practice? Everything a patient experiences can contribute to your brand, including: Appointment [...]

6 Reasons Why Doctors Should Tweet

Published on May 7, 2013 By EHRblogger

You might not immediately think that Twitter is the right communication tool for your medical practice.  It’s true that it has a certain appeal to the “always connected” set but for anyone with an online presence, Twitter provides tremendous reach.  It’s not just about what you had for breakfast. As a medical professional, consider using [...]

5 Marketing Strategies for a Changing Environment

Published on April 16, 2013 By EHRblogger

When it comes to marketing, change is constant. Sure, practices can follow marketing strategies that worked in the past, but this does not always guarantee more patient visits. Industries change, strategy needs change, and the way we receive our information is constantly shifting. As a marketer, it’s important to constantly think ‘outside the box’ so [...]

My Name is (Insert Name), Not “Intern”—5 Reasons Why Your Intern is Valuable:

Published on March 11, 2013 By EHRblogger

Internship programs have become a two-way street for students and employers. Students value work force experience that builds up their resumes. Businesses value up-and-coming young talent who are eager to learn and willing to pitch in. In fact, according to an article posted on Business Insider, roughly 75% of students get involved with at least [...]

A Website… It’s More Than Just a “Visit”

Published on March 4, 2013 By EHRblogger

You’ve tried your best to optimize your medical practice’s website. You probably have a good Google search ranking, your content is accurate and up-to-date, and your ‘hash tag’ is the new trend on Twitter. But for some reason, your patient visits haven’t increased. So now you are sitting at your desk saying, “I’m done with [...]