Tag Archive

Help Your Patients Help You: The Importance of Customer Service

Published on June 10, 2013 By EHRblogger

It seems like a no-brainer, but customer service is all about your customers. It involves more than just fulfilling requests or offering discounts. To get it right, you have to understand your customers – and know what they want. For physician offices, this means understanding your patients. Think about it: If you never ask your [...]

Brand Marketing: The Experience is Everything

Published on May 28, 2013 By EHRblogger

What does the word “brand” bring to mind? Perhaps you think about the last commercial you saw, an eye-catching logo, a clever slogan or jingle, or a memorable customer service encounter. But did you ever think about how branding factors into your medical practice? Everything a patient experiences can contribute to your brand, including: Appointment [...]

6 Reasons Why Doctors Should Tweet

Published on May 7, 2013 By EHRblogger

You might not immediately think that Twitter is the right communication tool for your medical practice.  It’s true that it has a certain appeal to the “always connected” set but for anyone with an online presence, Twitter provides tremendous reach.  It’s not just about what you had for breakfast. As a medical professional, consider using [...]

5 Marketing Strategies for a Changing Environment

Published on April 16, 2013 By EHRblogger

When it comes to marketing, change is constant. Sure, practices can follow marketing strategies that worked in the past, but this does not always guarantee more patient visits. Industries change, strategy needs change, and the way we receive our information is constantly shifting. As a marketer, it’s important to constantly think ‘outside the box’ so [...]

Make Your Patients Fall In Love With Your Practice: Part 1

Published on April 10, 2013 By EHRblogger

Nowadays, technology provides a transparent channel for unsatisfied patients to easily share their experiences about their medical visits—anywhere and at any time. Whether they share it on Yelp.com, Twitter, Facebook, a blog, or an online forum, their unhappy impressions could bring negative consequences to the medical practice. Therefore it’s imperative to convert bad reviews into [...]