We all know how valuable social media is as a great medium to reach and interact with current and future patients. Email—a large and constant part of everyone’s lives—is another strong vehicle that should be leveraged to engage these groups. Just like social media, there are several rules that will help you reach your patients and achieve your email goals.
Get your patients to open the email:
Get your patients to read the email:
Get your patients interested:
Now that you have a few pointers you can grow your medical practice by going out and reaching current and potential patients. Remember to keep your target in mind and cater directly to them.
Computer software has had a defining impact on the world. As a software engineer, I feel great personal and professional satisfaction in producing tools that make the world a better place.
Imagine if every software program ceased to function. This would be the result:
You get the picture—everything we take for granted depends on software or firmware coded onto electronic microcontrollers. These devices run software that make our lives easier, entertain us, inform us, and keep us connected. It’s because of software that a college student can easily harvest the world for information for a research paper. It’s also because of software—like an electronic health record (EHR)—that an unconscious patient’s health information can be sent instantaneously from his or her primary care physician to an emergency room.
While software does all of these great things today, its potential for the future is even more amazing. Artificial intelligence researchers are dreaming up and creating software capable of things that were at one time restricted to the realm of human thought—software that composes music, holds intelligent conversations, predicts sensitive fluctuations in big market data, drives robots on other planets, and makes medical diagnoses. Last year, a very bright student from Florida brought the healthcare and artificial intelligence fields together to create software that can predict malignant breast cancer with 99% accuracy using a machine-learning technique called Neural Networks.
Software has been and will continue to be one of the most profoundly, world changing advents of modern society. We simply cannot function without it.
As a HIPAA expert, there is no other way to put it: HIPAA is a complex and oftentimes frustrating topic. I like to think of HIPAA as a mountain that physicians, nurses, practice administrators, and other members of the medical community need to conquer. The only way to do this successfully is to become a HIPAA Hiker!
Here are the 6 essential tools that every HIPAA Hiker should know:
Internship programs have become a two-way street for students and employers. Students value work force experience that builds up their resumes. Businesses value up-and-coming young talent who are eager to learn and willing to pitch in.
In fact, according to an article posted on Business Insider, roughly 75% of students get involved with at least one internship during their college career—a figure that’s doubled since the 1980s. Similarly, by hiring such a large number of interns, corporations potentially save up to $2 billion dollars annually with their internship program, and an additional $15,000 for each intern they choose to hire as a full time employee.
If these numbers didn’t impress you, here are 5 reasons why your intern is valuable:
So remember, the next time you have a special task or project, ask (Insert Name), not just “the intern.” It will pay off in the long run for both of you.
In my world of technical implementations, no two clients or projects are the same. Even within the same practice, each individual client is unique and values different things. In a perfect setting, this would translate into a tailored EHR implementation approach, which focuses on the needs of each provider rather than a single practice-wide workflow. But in reality, most EMRs take a “one size fits all” approach.
This conventional approach usually requires a regimented series of point-and-click options that generate a canned note completely devoid of the nuances of practicing medicine. It also turns the provider into nothing more than a very expensive data entry person. Why this approach has lasted this long is a mystery not only to me, but to the very physicians using these systems. That sentiment is evident in many surveys and blogs where physicians have openly expressed their discontent with current EHR technology and, by extension, the government’s Meaningful Use program.
For example, take a mid-sized orthopaedic practice. This practice may consist of a podiatrist, rheumatologist, spine specialist, PT/OT, as well as orthopaedic providers. Prior to having an EHR, their reporting methods may have included a combination of dictation, electronic templates, body diagrams or just plain pen and paper. However, the conventional approach—which forces the practice to follow one standard way of reporting—disrupts and frustrates everyone, and may reduce patient volumes in the long run.
The simple solution would be EHR technology that adapts to each provider’s workflow. Standardizing clinical support and back office functions can still allow for flexibility in each provider’s choice of encounter documentation. The podiatrist can use his specialized preprinted diagrams for his encounter and scan into the chart. The spine specialist can dictate as she always has. The tech savvy rheumatologist is able to drag on into an electronic document. The anti-change provider can hand write on a form that gets scanned into the EHR, and is automatically routed to the patient’s chart.
The truth is—I work for a company that provides this flexibility. My company recognizes that the “one size fits all” approach is as nonsensical as giving every patient two aspirins without finding out why the patient is ill. My advice to every physician looking for their first EHR, or looking to replace a failing EHR, is to ask the tough questions when it comes to workflow. Ask for an explanation of how you would do your daily work in the new system. Also, if you are making the decision for a group, check how their workflow will be affected. In the end, you may avoid a costly mistake.