Medical Marketing

5 Useful Apps for Healthcare Professionals

Posted by EHRblogger on July 22, 2013 at 4:48 pm

Remember when you walked into an exam room and grabbed a paper chart to check your patient’s medical status? Or your medical school days spent sitting in your dorm room with a book opened and a highlighter in hand? Better days are here for healthcare professionals, and, today, there’s an app for every need. Here, [...]

Help Your Patients Help You: The Importance of Customer Service

Posted by EHRblogger on June 10, 2013 at 6:47 pm

It seems like a no-brainer, but customer service is all about your customers. It involves more than just fulfilling requests or offering discounts. To get it right, you have to understand your customers – and know what they want. For physician offices, this means understanding your patients. Think about it: If you never ask your [...]

Brand Marketing: The Experience is Everything

Posted by EHRblogger on May 28, 2013 at 7:46 pm

What does the word “brand” bring to mind? Perhaps you think about the last commercial you saw, an eye-catching logo, a clever slogan or jingle, or a memorable customer service encounter. But did you ever think about how branding factors into your medical practice? Everything a patient experiences can contribute to your brand, including: Appointment [...]

6 Reasons Why Doctors Should Tweet

Posted by EHRblogger on May 7, 2013 at 6:25 pm

You might not immediately think that Twitter is the right communication tool for your medical practice.  It’s true that it has a certain appeal to the “always connected” set but for anyone with an online presence, Twitter provides tremendous reach.  It’s not just about what you had for breakfast. As a medical professional, consider using [...]

5 Marketing Strategies for a Changing Environment

Posted by EHRblogger on April 16, 2013 at 3:11 pm

When it comes to marketing, change is constant. Sure, practices can follow marketing strategies that worked in the past, but this does not always guarantee more patient visits. Industries change, strategy needs change, and the way we receive our information is constantly shifting. As a marketer, it’s important to constantly think ‘outside the box’ so [...]