You might not immediately think that Twitter is the right communication tool for your medical practice.Â Itâ€™s true that it has a certain appeal to the â€śalways connectedâ€ť set but for anyone with an online presence, Twitter provides tremendous reach.Â Itâ€™s not just about what you had for breakfast.
As a medical professional, consider using Twitter as just one more way to communicate with your patients and colleagues.
- Share information- This is the most common use on Twitter. Tweet a short message (no more than 140 characters) and link to your website. More traffic to your website can mean an increase in patients.
- Direct messaging- This is the only feature in Twitter that is private.Â Need to reach a patient or colleague?Â Direct messaging lets you do so with privacy.
- Get quick clinical help- Many physicians are now using Twitter to share information about actual cases. This allows a doctor to reach out to anyone â€śfollowingâ€ť him or her and consult with other professionals.
- Practice management- Take advantage of the â€śreal-timeâ€ť news that Twitter offers and send practice alerts such as last minute cancelations, updates, arrivals of vaccines, reminders, and practice schedules.
- Build relationships with your patients- Twitter is a great way to build relationships with your patients. Interact with them, get to know them, and build trust and loyalty.
- Learn and share- Medical journals and healthcare bloggers often tweet their content- Follow them and get the latest insights on healthcare.
Are you already using Twitter? Share your tips in the comments.