Archive for May, 2013

Brand Marketing: The Experience is Everything

May 28, 2013

What does the word “brand” bring to mind? Perhaps you think about the last commercial you saw, an eye-catching logo, a clever slogan or jingle, or a memorable customer service encounter. But did you ever think about how branding factors into your medical practice? Everything a patient experiences can contribute to your brand, including: Appointment [...]

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Posted in Data Exchange, EHR References, EHR Support, EMR EHR, EMR EHR Productivity, Medical Marketing | No Comments »

The EHR Vendor Perspective: Physicians Are Not The Only Ones That Struggle

May 17, 2013

The healthcare information technology (HIT) market moves at a pace unlike any other industry. It seems if you took a week’s vacation, you would be left in the dust. Under the wide umbrella of Health IT, no area is growing and changing more than EHRs. Here’s what a lot of physicians don’t realize: EHR vendors [...]

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Posted in Data Exchange, EHR References, EHR Search Process, EHR Support, EHR Usability, EMR EHR | No Comments »

6 Reasons Why Doctors Should Tweet

May 7, 2013

You might not immediately think that Twitter is the right communication tool for your medical practice.  It’s true that it has a certain appeal to the “always connected” set but for anyone with an online presence, Twitter provides tremendous reach.  It’s not just about what you had for breakfast. As a medical professional, consider using [...]

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Posted in Data Exchange, EHR References, EHR Support, Medical Marketing | No Comments »