Archive for April, 2013

Where is The Friction in Your Organization?

April 23, 2013

In physics, friction is broadly defined as a force that resists motion. More friction means more work required to move in the direction that you want to. However, this concept isn’t limited to physical objects–we frequently make use of the term in software, as well. For example, in the world of online retail, friction applies [...]

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Fun Friday Read

April 19, 2013

Check out, “Shopping for an EHR (the second time around)” by Sheryl Cash!  Cash provides valuable insight on understanding that it’s important to avoid making the same mistakes the second time around when replacing your failing EHR. Enjoy!

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5 Marketing Strategies for a Changing Environment

April 16, 2013

When it comes to marketing, change is constant. Sure, practices can follow marketing strategies that worked in the past, but this does not always guarantee more patient visits. Industries change, strategy needs change, and the way we receive our information is constantly shifting. As a marketer, it’s important to constantly think ‘outside the box’ so [...]

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Make Your Patients Fall In Love With Your Practice: Part 1

April 10, 2013

Nowadays, technology provides a transparent channel for unsatisfied patients to easily share their experiences about their medical visits—anywhere and at any time. Whether they share it on Yelp.com, Twitter, Facebook, a blog, or an online forum, their unhappy impressions could bring negative consequences to the medical practice. Therefore it’s imperative to convert bad reviews into [...]

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A Trip Into Your Patients’ Future Doctor Visit

April 5, 2013

Most doctors haven’t appreciated their government-sponsored migration from paper charts to a clunky keyboard. The pointing and clicking is killing productivity in the name of data capture. But what if I told you that you can increase productivity by completely eliminating chart interaction? I can easily imagine a not so distant future where your patients [...]

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