The Social Media Guru Says: Don’t Just Advertise—Engage Your Audience

Social media is an interactive marketing channel—think of it like a telephone. You would never ignore calls when people contact your practice. So why ignore their posts, comments or tweets? To effectively use social media, it’s important to stay engaged and interact with other users.

According to the New York Times article, Can Social Media Sell Soap?, marketers are using social media more than ever. A sales pitch is more likely to be heard via social media than traditional marketing channels. Social media provides instant access to useful data like the total number of likes, re-tweets, favorites, and followers which allow businesses to draw immediate conclusions about their audience.

When it comes to social media, you do not have to be Don Draper, full of revolutionary ideas. Here are three essential tips to remember:

  • Engagement: Social media is not about selling a product/service; it’s about building a relationship that has potential to become a business opportunity. The one-on-one interactions help develop new relationships and strengthen existing ones. Allow users to learn about your practice and services at their own pace.
  • Value: Social media provides free direct access to your prospects and customers. Moreover, it helps you learn about your audience’s values, likes and dislikes… for FREE. Make the most of this valuable information and use it to your practice’s advantage.
  • Strategic Content: It’s important not to overload your audience with marketing messages. In fact, only 5% of your social media content should be marketing-related. Users do not want to be constantly bothered with ads or promotions. Instead, treat social media as a place to learn about the needs and interests of your audience and tailor your content, accordingly.

Stay tuned for our next digital marketing segment on website marketing. In the meantime, please contact SRS for additional insights on social media and how it could benefit your practice. We promise we won’t ignore your call!


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  1. An Inside Look at Digital Marketing
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