As we move towards greater demands for EHR interoperability, health information exchange (HIE) is an increasingly important means of sharing healthcare-related data among practices, hospitals, health information organizations, and government agencies.
As a medical practice, it’s important to successfully market yourself in order to attract new patients and physician referrals. A robust, organized, and distinctive marketing strategy will pave the way for practice growth, increase patient preservation, and inspire your staff. So how do you create a marketing plan that works for your practice?
What are some types of data that are presently exchanged through HIE?
- Patient medication history
- Electronic prescriptions—both new and renewals
- Disease and chronic-care management
- Insurance enrollment and eligibility checking
- Laboratory, radiology, and test results
- Referral requests
- Allergy information
- Summaries of healthcare encounters and diagnosis
- Current and previous health conditions
With the ability to exchange patient information securely and efficiently across organizations within a region, community, or hospital system, physicians will be equipped with the comprehensive information they need to treat patients more thoroughly, and at the same time to satisfy increasingly stringent government requirements.
So why is health information exchange beneficial for your practice?
- It enables you to fulfill meaningful use data-exchange requirements necessary for the EHR incentives.
- It aggregates patient history from multiple sources to provide the most complete information.
- It lowers the risk of misdiagnosis or prescribing the wrong medication.
- It shares health information securely among healthcare providers and other authorized participants.
- It enables a smooth flow of patient information regionally—progressing towards nation-wide interoperability.