Archive for March, 2012

Medical Marketing: Turning Bad Reviews into Good Ones

March 29, 2012

In February, we introduced a new monthly medical marketing series. Our first topic focused on the importance of developing a marketing strategy and introduced the basics of successfully marketing your medical practice in order to attract new patients and physician referrals. One of the 5 steps we suggested is monitoring your online reputation. With social [...]

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Managing Meaningful Use: Customer Support Is Imperative

March 22, 2012

Partnering with an EHR vendor who lives up to the promise of providing high-quality customer service assures that your practice will experience long-lasting success. Furthermore, high-quality customer service means providing the resources to help you navigate, understand, and fulfill the meaningful use requirements. Why is customer support so important when it comes to meaningful use? [...]

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Stage 2 Meaningful Use Proposed Rules: The Highlights

March 15, 2012

The Centers for Medicare and Medicaid Services (CMS) has published the proposed rule for Stage 2 Meaningful Use—subject to a 60-day comment period before being finalized sometime this summer. Here are 3 important highlights about Stage 2 for physicians: The bar for meeting meaningful use requirements will be raised. As required by ARRA legislation, Stage [...]

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Data Exchange: Reaching Beyond the Walls of Your Practice

March 8, 2012

As we move towards greater demands for EHR interoperability, health information exchange (HIE) is an increasingly important means of sharing healthcare-related data among practices, hospitals, health information organizations, and government agencies. As a medical practice, it’s important to successfully market yourself in order to attract new patients and physician referrals. A robust, organized, and distinctive [...]

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Medical Marketing: The Basics and More

March 2, 2012

Welcome to our monthly medical marketing series! In the initial e-mails, we will provide an overview of the basics, and we’ll follow up with more in-depth medical marketing concepts in the coming months. As a medical practice, it’s important to successfully market yourself in order to attract new patients and physician referrals. A robust, organized, [...]

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